EMEA region

The EMEA region (Europe, Middle East and Africa) brings together a unified market of 2,100 million people offering specific advantages in competitiveness and many possibilities for synergies for international business.

The Covid-19 crisis has shown that we live in an interconnected and global world in which the logistics model and the different trade flows must be rethought. The current supply model based on low-cost products manufactured far away is running out of steam as new technologies and demand patterns evolve. Globalization has not been reversed, but it has been forced to take stock and change course, which undoubtedly leads to valuing the establishment of shorter and more agile chains.

The internationalization of trade led to globalization, now in the EMEA Region, it appears as an immense source of opportunities due to the advantage of geographical proximity and economic complementarities, reducing barriers and risks while increasing speed and profitability.

The European Union-Mediterranean-Africa alliance is called to play a leading role. And it is that the markets are and will be more and more in the south. European companies now have a historic opportunity in the development of this new association. The process of economic and commercial integration of Africa and the association with Europe and the Mediterranean can make a differencein the economic competitiveness of this new axis in which business opportunities arise.

For AZMEDA, it is not just about business: developing an economic and industrial association with Africa and the Middle East will allow local transformation of its immense natural and human resources, being the best way to contribute to its development:a “perfect Win-Win”